FYI : For Your Inspiration

With Beaujolais Nouveau on the starting blocks (a few hours and a week left to wait!), it's the beginning of a brand new wine season and wine professionals are starting to get a few sips from the new vintage. The communication battle has already started, as 2008 is certainly not an overall success with a big production at a general high level of quality... But then it has to be about quality. Should Beaujolais Nouveau be perceived to speak for the quality of 2008 ? We'll have to taste first !...

Beaujolais Nouveau has long been the success story in the recent marketing history of French wines. This status appears now a bit over-rated as Beaujolais faces dire times. Thus, other success stories are on display this week in Wine Alley, such as Pierre Castel's, as he dispenses lessons on investments in the wine sector, or the fantastic success of New Zealand wines on their export markets.
 
Through information on success and producers suggestions, Wine Alley keeps your inspiration sharp as a tack!